About

Property is the new canvas for digital content.

  • As our digital lives shift from 2D flat screens to the 3D spatial web, content and advertising will appear on the world around us.
  • Existing laws and regulations mean a permission-based and brand safe approach is needed.
  • Over a billion people already use AR every month.  Today it’s on mobile and soon it will be through smart-glasses from all the major tech companies.

OUR PLATFORM

A globally unique platform to register, value and trade property digital rights.

Register property digital rights.

Establish your building and location’s digital rights to manage and monetise the commercial content displayed there.

Establish asset value.

Use Darabase’s valuation model and decentralised NFT platform to create and account for this new and incremental property asset class.

Trade a share of the rights.

Enable fractional ownership of the property digital rights and the associated future revenue through Darabase’s NFT marketplace.

how it works

Register property digital rights.

Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.

Property managers

Register
Register your properties and locations on the Darabase platform, from individual buildings to entire portfolios.
PDR
NFTs
Create the digital rights of your properties as NFTs that can be held and leased, driving immediate value.
Asset
Value
Recognise incremental asset value for your portfolio’s digital rights, based on the future income opportunity from location based AR.
Trading
Income
Trade a percentage of your rights on the NFT Marketplace, creating revenue today based on the future value of Real World Metaverse advertising.
AR
Content
Income
Control what AR content is displayed in your locations and receive future revenue from AR content displayed Ian your locations.

Blockchain investors

Register
Register to purchase a share of the digital rights of iconic and valuable properties directly from their real world owners.
PDR
NFTs
Purchase Property Digital Rights NFTs and share in the future value of the Real World Metaverse.
Asset
Value
Benefit from rights values increasing as users spend more time engaging with Real World Metaverse experiences and content.
Trading
Income
Trade Property Digital Rights NFTs with other investors in the darabase.io Marketplace.
AR
Content
Income
Receive future revenue as your Property Digital Rights NFTs are leveraged to display permission-based AR content in a wide range of apps and websites.

Property managers

Register your properties and locations on the Darabase platform, from individual buildings to entire portfolios.
Create the digital rights of your properties as NFTs that can be held and leased, driving immediate value.
Recognise incremental asset value for your portfolio’s digital rights, based on the future income opportunity from location based AR.
Trade a percentage of your rights on the NFT Marketplace, creating revenue today based on the future value of Real World Metaverse advertising.
Control what AR content is displayed in your locations and receive future revenue from AR content displayed Ian your locations.
Register
PDR
NFTs
Asset
Value
Trading
Income
AR
Content
Income

Blockchain investors

Register to purchase a share of the digital rights of iconic and valuable properties directly from their real world owners.
Purchase Property Digital Rights NFTs and share in the future value of the Real World Metaverse.
Benefit from rights values increasing as users spend more time engaging with Real World Metaverse experiences and content.
Trade Property Digital Rights NFTs with other investors in the darabase.io Marketplace.
Receive future revenue as your Property Digital Rights NFTs are leveraged to display permission-based AR content in a wide range of apps and websites.
Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.
Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.
Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.
Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.
Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.
Enable fractional ownership of the property digital rights and the associated future revenue through darabase’s NFT marketplace.

Carbon conscious.

By using the Polygon blockchain, the darabase.io marketplace will be designed with the carbon impact of its transactions in mind.

TOKENOMICS

Introducing the DARAToken.

The DARA Token ($DARAT) is native to the darabase.io platform and will be used for revenue payments for PDR holders, purchasing NFTs, paying platform fees, and earning royalties.

Roadmap.

The project is already underway and is planned to be delivered through the following phases.
Phase 1 - to Phase 4

Phase 1

  • Marketing site release
  • Start of platform development
  • Pre-registration open
    Community discord created

Phase 2

  • Initial property registration on platform
  • PDR Token ICO
  • Darabase marketing initiative

Phase 3

  • Beta marketplace release for viewing registered properties
  • Registration open for NFT investors
  • Portfolio valuations for Property Digital Rights

Phase 4

  • V1 marketplace release for listing and purchasing NFTs
  • Revenue distribution based on rights ownership
  • Ongoing development

Phase 1

  • Marketing site release
  • Start of platform development
  • Pre-registration open
  • Community discord created

Phase 2

  • Initial property registration on platform
  • DARA Token ICO
  • Darabase marketing initiative

Phase 3

  • Beta marketplace release for viewing registered properties
  • Registration open for NFT investors
  • Portfolio valuations for Property Digital Rights

Phase 4

  • V1 marketplace release for listing and purchasing NFTs
  • Revenue distribution based on rights ownership
  • Ongoing development

TEAM

Darabase team.

Darabase and their blockchain delivery partner Tech Alchemy bring a broad range of experience across Property, Augmented Reality, Web 3, Media and Advertising.
Dominic Collins
CEO & Co-founder
David Bomphrey
COO & Co-founder
Susan Lerski
Project Director
James Pendry
Creative Director
Daniel Bowen
Commercial Director
João Pratas
Creative Developer
Darryl Bartlett
Senior Developer
Jake Gibbons
Tech Alchemy, Technical Advisor
Jitender Bhutani
Tech Alchemy, Blockchain Architect
Patrick Boismenu
Advisor

TEAM

Darabase team.

Darabase and their blockchain delivery partner Tech Alchemy bring a broad range of experience across Property, Augmented Reality, Web 3, Media and Advertising.
Dominic Collins
CEO & Co-founder
David Bomphrey
COO & Co-founder
Susan Lerski
Project Director
James Pendry
Creative Director
Daniel Bowan
Commercial Director
João Pratas
Creative Developer
Darryl Bartlett
Senior Developer
Jake Gibbons
Tech Alchemy, Technical Advisor
Jitender Bhutani
Tech Alchemy, Blockchain Architect
Patrick Boismenu
Advisor

investors

Darabase investors.

Darabase has an impressive collection of investors who support the business as experienced advisors and through their extensive networks.
Avi Naidu
Taronga Group
Tim Chen
Chairman, Foxconn
Martin Greenslade
ex. CFO Landsec
Sonal Patel
IAB Chair, SE Asia & India
Gordon Tsui
Root & Shoot
Ventures
Andrew Fawcett-Wolf
President Global Sourcing,
Dentsu
Jason McDowall
Creator & Host, The AR Show
Matthew Corbin
Growth Leader, Accenture Song
James Fong
ex CEO, Oriental Dreamworks
Mark Charkin
ex EVP Advertising,
King

INVESTORS

Darabase investors.

Darabase has an impressive range of investors who support the business as experienced advisors and through their extensive networks.
Avi Naidu
Taronga Group
Tim Chen
Chairman, Foxconn
Martin Greenslade
ex. CFO Landsec
Sonal Patel
IAB Chair, SE Asia & India
Gordon Tsui
Root & Shoot Ventures
Andrew Fawcett-Wolf
President Global Sourcing, Dentsu
Jason McDowall
Creator & Host, The AR Show
Matthew Corbin
Growth Leader, Accenture Song
James Fong
ex CEO, Oriental Dreamworks
Mark Charkin
ex EVP Advertising, King

leaders

Darabase, the world leader in AR outdoor media.

darabase.io is a unique platform from Darabase, an established and respected AR technology partner of global property companies, media companies and brands.

Commercial

Sales & Marketing
Placemaking

Residential

Community Engagement
Sales & Marketing

Retail

Experiential Retail
Driving Footfall

Outdoor

Brand Engagement
AR Advertising

partners

Our partners, trusted global leaders in Property and the Blockchain.

Property

Blockchain

contact us

Get in touch with us.

Whether you're interested in creating value from your Property Digital Rights or looking to invest in the future of the Real World Metaverse, we'd love to hear from you
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